Award winning Riverside Radio is a community station based in SW London. Formerly named Wandsworth Radio, an increase in its area of coverage necessitated a name change and new brand identity.
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Named after the Thames and Wandle rivers that connect the four boroughs of Wandsworth, Richmond, Merton and Lambeth; Riverside Radio is staffed entirely by volunteers who are trained and supported to develop their skills, often going on to pursue careers in national radio.
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Like ripples on water, the station has its own ripple effect, impacting on the lives of the volunteers who staff it; the boroughs it broadcasts to; and the community it connects with. It was this core concept that inspired the logo.

Concentric rings radiate outwards like radio waves and ripples on water, to form a bold, clean and modern identity.

With limited funds Riverside Radio need an identity that is easy to work with and simple to reproduce across multiple formats, from a Twitter icon to a double-decker bus; from a t-shirt to a website. 
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Combined with a bold typographic and visual style it gives them the tools to compete with professional national broadcasters.