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Website design & build
Fathom work at the scientific forefront of global flood prediction and analytics.
Formed in the pioneering Hydrology Research Group at the University of Bristol, their ambition is to push the boundaries of science and become ‘the’ global resource for flood-risk data and modelling. They recognised that in order to take their company to the next level they needed a brand identity and communication that would support their ambition.
Naming was an instinctive eureka moment that happened before the formal name generation process had begun, and which the client immediately bought into. Together with the double meaning positioning line ‘Flood Risk Intelligence’.
Taking inspiration from Fathom’s mapping process, of the constantly changing flood landscape, there are multiple versions of the brand marque rather than a single fixed version. Online, the marque is animated and on business cards each of the staff has their own bespoke version.
Presenting complex information in an engaging and visually arresting way became the key aspect of the new brand identity. The rigid, grid construction of the logo is used throughout the website to bring order to information delivery.
The website and print communication were designed to deliver clear and concise, benefit-led product information while emphasising Fathom's impressive academic pedigree. fathom.global
Noun: a unit of length equal to six feet, chiefly used in reference to the depth of water.
Verb: to understand a difficult problem. Synonyms: understand, comprehend, work out, make sense of, grasp, perceive, penetrate, divine, assimilate, interpret, decipher, decode, piece together.
// Our new brand reflects where we want to be in our market. We are ambitious, and develop class-leading flood risk software that not only meets with our customers’ needs but also drives innovation in tech and science.
As a tech company, our brand is really important to us, and also to our clients who include NASA, the World Bank and major insurers.//
Professor Paul Bates