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The Abu Dhabi Media Company
Proud Creative
Deliverables &
Onscreen idents
Art Direction
Al Emarat TV is part of the The Abu Dhabi Media Company, the United Arab Emirates' public service media provider.

Working at Proud Creative and in collaboration with Pentagram we created a series of onscreen idents.
The channel identity is in constant motion, symbolic of the constant progress of the UAE.

A framing device was developed from the identity; a gateway through which the world meets Abu Dhabi, and Abu Dhabi meets the world.

Driven by a constant forward motion each ident resolves to the hero framing device.