Al Emarat TV is part of the The Abu Dhabi Media Company, the United Arab Emirates' public service media provider.
Working at Proud Creative and in collaboration with Pentagram we created a series of onscreen idents.
The channel identity is in constant motion, symbolic of the constant progress of the UAE.
A framing device was developed from the identity; a gateway through which the world meets Abu Dhabi, and Abu Dhabi meets the world.
Driven by a constant forward motion each ident resolves to the hero framing device.