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Puma x Hussein Chalayan
Deliverables &
Event space
Spatial design
3D Modelling
A one day press event in London to launch Chalayan’s Autumn/Winter collection for Puma. Staged in a vast, underground gallery space, suspended, transparent coloured panels guided visitors through the collection.

A video to accompany the collection was presented by Hussein Chalayan on a three metre wide, floating back projection screen. A separate curtained area was home to a sneak preview of the Spring collection. Suspended invisibly, the collection was reflected in a black mirror of shallow water.