A one day press event in London to launch Chalayan’s Autumn/Winter collection for Puma. Staged in a vast, underground gallery space, suspended, transparent coloured panels guided visitors through the collection.
A video to accompany the collection was presented by Hussein Chalayan on a three metre wide, floating back projection screen. A separate curtained area was home to a sneak preview of the Spring collection. Suspended invisibly, the collection was reflected in a black mirror of shallow water.