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Tradeshow stand
Look-book
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Spatial design
Graphic design
Art direction
To celebrate the 20th anniversary of The Pump, Reebok’s iconic basketball sneaker, we created a 300sqm stand in Berlin’s historic Templehof airport.

Taking the form of a de-constructed sports stadium, the space was dominated by a 9m wide inflatable dome. Inspired by the Pump button, the dome housed the priceless Pump archive.
Over the course of three days more than 5,000 people visited the stand, making it the most popular in the hall.

The stand was subsequently featured in leading architecture magazine, FRAME, and Grand Stand 3.

To accompany the stand we art directed and designed a look-book featuring the latest Reebok collections. Photographed by David Titlow all post production handled in-house.