The Global Partnership on Forest Landscape Restoration (GPFLR) is an environmental organisation that promotes new ways of thinking for communities, businesses, governments about the damaged ecosystems they rely on.
Struggling to succinctly explain their purpose to potential partners they urgently needed a better way to communicate.
Through research and discussions with key partners around the world a set of brand values was established and a bold new mission statement – ideas transform landscapes.
GPFLR’s key communication tool is their brochure, used at busy conferences and for political lobbying, so impact and immediacy were essential.
A bold business editorial style was developed, combining photography and illustration, supported by an authoritative but approachable tone of voice.
For accessibility to a broad multilingual audience, information is broken down into large impactful headlines, pithy introductory paragraphs, succinct text and pull quotes.