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Presentation case
PR mailer
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Packaging design
Photography
Graphic design
To launch the new adizero F50 boot, 120 exclusive presentation cases were sent to celebrities,select press and influential bloggers.

The process of opening the box was designed to be a tactile and engaging experience. A single personalised boot is displayed, jewel-like, held invisibly by a hidden magnet.

The glow edge perspex lid slides off to reveal a high-gloss foiled inner box. Below a personalised F50 shirt, miCoach sensor components are presented in a cut foam recess with a second personalised boot hidden in a compartment below.